Who We Are

WeAreReady

Moving forward with
Innovations

Welcome to LRT

Launched in 2000, Leader Radio Technologies (LRT) is a leading marketer of innovative consumer electronics brands in Greater China and Asia Pacific, offering an inspired collection of the most sought-after gadgets from internationally recognized brands. Many of the brands have been carried by LRT for more than 10 years, and LRT built each brand from close to zero recognition to become market leaders.

Driven by strong marketing acumen and close relationships with all major retail channels in the region, LRT's portfolio of products are being sold in nearly every corner of the market. Some products have even become the #1 bestseller according to renowned market research firms such as GfK and NPD.

Now boarding

Grow Your Brand

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Walk the Walk

Hit the road

LRT is in 20 international/domestic airports in the region with a retail density of up to 9 stores in a single airport. In addition, airlines such as Cathay Pacific and Cathay Dragon bring excellent brand exposure to millions of travelers each quarter via their inflight sales catalog and home delivery programs.

LRT’s sales network spans over 600 resellers with close to 1,600 storefronts. Resellers include consumer electronic chains or hyper-stores, IT/computer channels, as well as fixed line and mobile operators. LRT supplies directly to Apple for their China, Hong Kong, Macau, Singapore and Taiwan flagships—over 45 stores in all.

E-commerce has changed the retail landscape in Mainland China, Hong Kong, Taiwan, and Singapore. Along with this change, LRT has shifted a significant share of it’s marketing mix into digital marketing. LRT’s self-operated social media accounts have collectively 95,000 followers across Facebook, Instagram, Line, WeChat, and Weibo. In 2016, a product placement in an Chinese online reality show garnered 740,000 views.

It’s an open secret that LRT team members are personally fans of each brand in the portfolio. Achieving success is easy when the brands we advocate are the same ones we rely on everyday at home, in the field, and on the road.

Out of office is no exception. Lace up your running shoes and join LRT’s brands for a race or an expo or two. Here’s a timeline of some of LRT’s most exciting events, organized by month and by region. https://create.piktochart.com/output/28888959-lrt-expo-calendar

Company History

2000

Wireless

Sparked by a passion for innovative products, LRT was established in 2000 and mainly carried handsfree headsets and cordless home phones. As its business grows, LRT expanded its portfolio...
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2005

LRT is awarded the distribution rights for Plantronics along with many other internationally recognised consumer electronic brands. In the same year...
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2008

Seizing the opportunity as Mainland China opens up her market, LRT expanded its footprint and opened its first Mainland China office in Shanghai. Its products were well received by the Mainland China market and LRT gradually...
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2011

LRT opened its Experience Showroom- The WeAreReady.hk concept store conveniently located in the financial district to showcase its products to the public. Trained staff answer...
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2014

Wearables

Online sales in Mainland China surpassed offline sales for the first time in LRT’s history. Since that milestone, e-commerce has become the engine of growth for LRT. Every...
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2017-2018

True Wireless

2017
|
2018

True Wireless is the convergence of multiple product categories. Learn more about the leading brands at truewireless.hk.